David Spalding Online Marketing & SEO Agency

Internet Marketing Service
Opening at 8:30 AM
Header image for the site

Updates

Want an easy way to improve your rank on Google?
Send your clients a request to review link from your Google My Business profile. Generally, the top businesses in search will also have the most and highest average rated reviews versus their competition. Visit our Online Reputation Management page...

Read More
Learn more

How to Rank on Page 1 of Google for Hairstylists Tip 2

Build out an optimized Google My Business Profile.

We have covered this in previous posts but this tool (GMB) is essential to rank locally in cities—can't emphasize this enough!



David Spalding Online Marketing & SEO Agency
175 Madrone...

Read More

How to Rank on Page 1 of Google for Hairstylists- Tip 1
Write a 1,000 to 1,200 word service page. For instance, if you want to attract more highlight clients, create a highlights page—include a description of what highlights are, what qualifies you an expert (training, reviews, etc.), and describ...

Read More

Really proud of the work we did to get our esthetician to rank #1 on Google Maps in her area. DM us 💬 if you want to receive a free Geogrid to see how your business ranks relative to your competitors.

How to Rank on Page 1 of Google for Hairstylists Tip 6

Get More 3rd Party Reviews!

Google makes it so easy for you to get reviews from your clients. Simply visit your GMB profile and click on "Get more reviews" then this will open up new window "Request reviews" where you can email or text to c...

Read More
Learn more

Really proud of the work we did to get our esthetician to rank #1 on Google Maps in her area. DM us 💬 if you want to receive a free Geogrid to see how your business ranks relative to your competitors.

Want an easy way to improve your rank on Google?
Send your clients a request to review link from your Google My Business profile. Generally, the top businesses in search will also have the most and highest average rated reviews versus their competition. Visit our Online Reputation Management page...

Read More
Learn more

How to Rank on Page 1 of Google for Hairstylists Tip 5

Include Video on your site

Google starts a stopwatch as soon as someone lands on your site. When the visitor leaves, Google marks how long the person was on your site. This is called "Session Duration" and you can see this statistic in your...

Read More

Check out the results after I optimized my client's Google My Business profile. This animation covers 6 weekly scans of the local area. As you can see, her busienss goes from no/low ranking to top 5 in 3/45 of the map. Reach out to me for a free Google map scan of your business to see where you r...

Read More
Learn more

Testimonials

9 months ago
David created an excellent website! Super high quality, super fast responses. I was really please with the experience of working with him, and the final product!
- Shauna R
a year ago
David Spalding built a website and also manages SEO for my hair salon in Scotts Valley, California. He has done an amazing job because every month, I get a lot of calls that result in many new clients. His marketing efforts have enabled my revenue to more than double over the past two years! Plus, with him in my corner, I have been able to focus on building my salon, not on trying to find new clients to fill my 8 chairs. Having David Spalding do marketing allows me to focus on what I love most—doing hair and training stylists. The salon business is very unique and because David has been specializing in the beauty business for a long time, he knows exactly what needs to be done to get my salon phone to ring! I don't know how he does it but I get hair extensions clients coming to us from as far away as San Jose and Monterey—all from my website! I highly recommend his services.
- leslie v
a year ago
I am so grateful to have been able to work with David Spalding. His vast knowledge and creativity in designing my website has increased my visibilty immeasurably. His ability to convey what my business and myself are about has elevated my market share exponentially. Without David Spalding's expertise in managing my marketing, social media and blogs I would not be experiencing the increased profitability and personal success I enjoy today.
- tammy b

Local Search Engine Optimization/SEO

Online Marketing  We specialize in helping businesses who are looking to improve their local presence on Google Search, Website Design, Online Reputation, and Social Media Management.  

Search Engine Optimization Otherwise known as SEO, this is the art of getting websites ranked higher on major search engines for important keywords for your business. Because if your business does not show up on the first or second page of a search engine, it doesn’t exist. 

Google My Business (GMB) Optimization Having a Google My Business profile is vital for local search. Your GMB profile is how most potential customers will discover and evaluate you online. If you do not have a well optimized Google My Business listing, it will be difficult to succeed in local search. We will optimize your Google My Business keywords, descriptions, business categories and photos to leapfrog your competitors. 

Ongoing GMB support: We will continuously manage your Google My Business listings to make sure you stay ahead of the competition. ◦ Benchmark GMB performance against competitors ◦ Analyze GMB Insights data such as (Calls, Website Visits, Direction Requests) ◦ Manage questions & answers ◦ Google My Business posts on a regular basis Link building These are links from other websites that link to your website. As a local business, you want to have links that are relevant to your location and industry. This is a crucial signal to Google that you are an authoritative website. 

On Page SEO On-page signals are everything that’s on your website, from your content to your images. Google uses these as signals to determine relevance. We will optimize your website for SEO. 

Citation Campaign A local citation (also known as a business listing or online directory listing) is any place online that displays your business name, address and phone number. Google uses this data to help validate your local business data. If you have inconsistent data on any of these directories, then it can damage your visibility. However, the more consistent this data is across the top directories, the more trust it sends to Google. We will run a full audit of the citations for your business, making sure that we build out and clean up citations on the most powerful directories to ensure your business data is listed and 100% correct. This ensures optimal visibility in Google for your business. Building and managing local, niche and general listings, boost your online visibility. We will stay in control of your online visibility by identifying and building missing business listings on all of the relevant directories. We’ll also fix inaccurate existing listings and remove duplicates.

We can build a dynamic, mobile-friendly website that will attract the kinds of clients that you want to have for your business.Services offered:
  • Domain registration
  • Logo Design
  • Content writing
  • Photos, Video and Illustrations
  • Optimize for SEO

Do you have a local service business? Are you looking for a quick, affordable way to attract customers within a specific geographic range (example 5 mile radius) of your business quickly? Ads are your answer.  We can create and manage your ads for you. Plus, our ad campaigns allow you to specify a budget so you will never spend more than you authorize.   

Many entrepreneurs are busy running their businesses—we can manage your social media accounts and post on your behalf so that your business continues to be visible to prospects. 

About Us 
We are experts at helping businesses that serve a local area improve their search results. Whether you are a hairstylist, plumber, roofer, medical doctor, builder, electrician, or really any type of service business that serves a local market, we know what it takes to rank these types of businesses successfully in the search results. 

Why Work With Us 
We can manage your complete online marketing initiatives so you can focus on running your business or help you on a project-by-project basis.   

Cities served include:
Capitola
Los Gatos
San Jose      

Area of specialties include but are not limited to:
Hair Salons
Spas
Dentists
Contractors
Skin Care Studios 
Med Spas

Get Social with us:

Recommended Tools:





Contact Us

Contact

Call now
  • (831) 234-1671

Business Hours

Mon:8:30 AM – 5:00 PM
Tue:8:30 AM – 5:00 PM
Wed:8:30 AM – 5:00 PM
Thu:8:30 AM – 5:00 PM
Fri:8:30 AM – 5:00 PM
Sat:Closed
Sun:Closed
Contact Us
Message sent. We'll get back to you soon.